A domain name makes you a viable and credible business owner. A name to remember. This is where you decide; are you a serious business owner on the world wide web or not. There is enough competition on the internet without falling through the cracks over something simply too affordable. Your ISP will provide you with a free extension to their web space. (www.yourisp.com/yourname) No one will take you seriously. Google (the boss of the internet, or close to it) will not rank you very well in their pages, versus a true domain name registration.
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